ACADEMIC programS
SET THE STAGE FOR AN IMPACTFUL EDUCATION JOURNEY
A promising sales career starts with an enabling academic program. Students can gain valuable insights into sales through a rich array of academic programs supported by Pennsylvania Sales Center.
Professional sales knowledge and skills can be developed through studying:
- Sales and marketing
- Business management
- Communication
- Financial planning
- Business analytics
- Fashion and merchandising
- Sports
- Real estate
- Geography
Sales and marketing knowledge fosters customer centricity and building strong relationships. Analytical and financial knowledge helps problem-solving and creating tailored solutions. Communication knowledge brings creativity and fresh perspectives to storytelling. Business management knowledge refines strategy and execution. By providing sales training and career opportunities to students from many enabling academic backgrounds, Pennsylvania Sales Center equips students with distinct strengths that, when combined with passion and adaptability, propel them to sales excellence.
“Sales excellence isn’t confined to one path. It’s built on diverse perspectives, unique skill sets, and a drive to connect with people. Each academic discipline brings something valuable to the table in sales.”
Students explore program information with Rammy and Dr. Yong Wang
“Sales taught me how to use the power of effective communication and how to solve real-world problems. The skills I gained in sales competitions have been the cornerstone of my success in my professional sales career.”
National competition winner Emily Gowman receives outstanding student award
“The remarkable sports sales training wasn’t just about sales techniques. It sharpened our mindset and unlocked the potential for everyone in the program.”
Top collegiate sales performer Brendan McShane receives recognition from Philadelphia Flyers
TAKING A FLIGHT TO SALES EXCELLENCE
EXPLORE SALES-RELATED CURRICULUM
Sales and Client Management
Enabling career readiness for students from a variety of academic majors and backgrounds, this academic program prepares students with the most important skillsets and intensive product, customer, and industry knowledge required for initial success when entering a competitive sales role. Students go through field selling, sales technologies, sales analytics and forecasting to develop their critical skillsets. This academic program integrates a number of industry certifications and licenses required for financial, medical, and IT salespeople to experience a rapid transition to highly rewarding sales roles in these industries.
Study plans available:
Minor in Sales and Client Management
Certificate in Effective Selling
Digital Marketing
This academic program helps students obtain important digital skillsets in customer acquisition, analysis, service, and engagement that are highly sought for in today’s digital business environment. The selling skills are developed in a series of courses facilitating efficient utilization of social media selling, search engine optimization, e-commerce, customer database, and sales artificial intelligence. A number of leading industry certifications are built into the program. Digital skillsets prepare students to excel as a salesperson as well as earn opportunities for higher pay in sales roles.
Study plans available:
Major in Marketing
Minor in Digital Marketing
Graduate Certificate in Digital Media Marketing
Sports Marketing
By experiencing the sports marketing program, students are better prepared for field sales positions in sport, fitness, recreation, health, and entertainment industries. This academic program exposes students to the entire sales funnel in sports sales, sponsorship sales, event sales, and merchandise sales. Sports marketing highlights customer needs and lifestyles, as well as how to use analytical knowledge to meet sales goals and targets.
Study plans available:
Minor in Sports Marketing
Certificate in Sports and Fitness Marketing
Business Analytics
This academic program covers a wide spectrum of analytical tools, technologies, and processes used to explore sales data and gauge sales performance. Students who are stepping into sales will learn the important metrics to set sales goals, improve sales processes, and forecast future sales and revenue more accurately. This academic program produces experts in field sales analytics and presents unmatched potential for career advancement into upper-level sales management positions.
Study plans available:
Major in Business Analytics
Minor in Business Analytics
Real Estate
This academic program consists of not only the required foundation courses for real estate salesperson licensure, but also the core capabilities that prepares them in competitive real estate sales. Real estate sales courses highlight negotiation and deal-making prowess, interpersonal connections, exceptional service, and skilled communications. Students in this program have various opportunities in working with residential and commercial agencies, developers, and property management companies before launching a career in sales.
Study plans available:
Minor in Real Estate and Land Development
Certificate in Real Estate
Geographic Information Systems
This academic program is best-in-class for learning how to analyze and present geographically referenced information for various sales purposes. Students will become system experts in sales by knowing how to gather rich information about customer habits and apply it to a map to display sales patterns. They will obtain the competencies to visualize patterns, trends, and relationships that determine sales and buying decisions.
Study plans available:
Minor in Geographic Information Systems
Certificate in Geographic Information Systems